Excellent question.

A q-route is...

... a naval term for a safe path through a minefield at sea. Blindly navigating a ship through a minefield is only for those tired of living. Apparently, explosions in a minefield can be spectacular.

Just like a minefield, in business you know there's risks. That's why we have a little bomb-fuse bit in our logo, indicating lurking dangers.

So why not chart a course to get you safely from one side to the other? Wearing blinkers like a racehorse is flat-out negligent.